* Does your child suffer from phobias or fears?How a psychologist cured the phobias of two thirds of young children in just 80 minutes. But super swish and sexy ones. In this post, you’ll get 10 examples of memorable copywriting to add to your swipe file — and learn why each one works so well. 6. So, it is an intelligent tactic to kindle your creative side by reading something you like. It allows their customers to understand everything about them easily. Fascinations & sin March 6, 2021 by Eddie Shleyner. Fascinations: The Simple Copywriting “Pro Tip” that Boosts Reader Engagement Fascinations: The Simple Copywriting “Pro Tip” that Boosts Reader Engagement Want to know a really nifty way to increase your reader engagement, make your content and copy easier to read, and call attention to the points that your audience must understand? You can use the same method to free your child from his or her fears… for free with youtube.com. For example, bullet points are often deliberately used in copywriting to create “fascinations.” Fascinations are list items designed to hook your reader and pull them further into the content. Even though many haven’t heard of him. Both Happy and Emotional associations are: alongside, gift, beautiful, sensual, superstar. In fact, many curiosity headlines and teasers are written as fascinations! It is memorable because its play on words is timely, controversial, and unique. Get our free copywriting course. But always provide promises that your solution can fulfil. So, if you’re looking to turn your browsers into buyers—without being too salesy—read on… Table of Contents 1. Looking at the example you mentioned using 'for': Mass murders hold a gruesome fascination for the public. True story. Fascinations: The Simple Copywriting “Pro Tip” that Boosts Reader Engagement Fascinations: The Simple Copywriting “Pro Tip” that Boosts Reader Engagement Want to know a really nifty way to increase your reader engagement, make your content and copy easier to read, and call attention to the points that your audience must understand? In this complete virtual program, Kim reveals her own system for writing successful controls from start to finish. You don’t want to slow people down or confuse them. Extreme examples, but you get the idea. Speed is Bullet Points. CBL University. We’ll cover the role each of these emotions plays in consumer behavior and buying habits, then shower you with all the words you can use to evoke them. Just write a single line, or two at most. First, keep your bullet points short. that they’re compelled to get more info. Our best copywriting information is now available as a PDF ebook. Those, my dear friend, are fascinations. Direct response copywriting is a writing technique that is based on taking into account the desires and emotions of prospects with the aim of writing persuasive texts that seek a certain action in the reader. As the name would suggest, the newsletter mentions 21 different types of fascination bullets, and then gives several examples of each one. Fear. Internal fascinations. What the frick are fascinations? The trusted go-to source for copywriters, marketers and entrepreneurs. A screenshot taken from the Fred Perry website. A few weeks ago I posted an ad from the pioneer of copywriting fascinations: Mel Martin. In this post, you’ll get 10 examples of memorable copywriting to add to your swipe file — and learn why each one works so well. Free Online Library: Master of fascinations: one of the world's greatest copywriters who nobody has ever heard of. What people think good copy is about - Being clever - Show themselves as experts - Using complicated words What good copy is actually about Being clear Solving problems Using simple words #Copywriting We normally say someone has a fascination with something, or that they are fascinated by something, that is the object or subject of their fascination. The ‘Unfair Advantage’ for selling anything online. Defend. The topic was “21 Bullet Secrets That Ignite The Selling Power Of Your Copy.” 2. Ironically, well-crafted bullet points can actually make the scanner slow down enough to become a reader. In the following article, Ronald Murphy explains how to write a headline in the form of a fascination. Get Inspiration for Copywriting by Blocking Out Others’ Opinions. It’s the bridge between the first technique (relevance) and the remaining techniques. Okay, so you’ve probably seen this one before but it’s a great example of copywriting that speaks directly to the customer. Basecamp’s got your back. The only swipe file you’ll ever need. That’s why so many copywriters keep a swipe file — a collection of tried-and-true copy examples to inspire them when writer’s block hits. 3. Statistics reveal that copywriters write more than 50% of all copies on the internet. Build their curiosity. This is the Ultimate Get-Started Copywriters’ Guide for copywriters and salespeople as well as bloggers and entrepreneurs. Ken’s System Seminar was THE place, from 2000 through 2010 (I think) where internet marketers went to learn the greatest secrets of online direct […] It was a huge hit! Martin Edelston considers Mel Martin’s book ads to be “among the greatest book advertising ever written”. For example, bullet points are often deliberately used in copywriting to create “fascinations.” Fascinations are list items designed to hook your reader and pull them further into the content. GymIt – Cancel anytime without pretending you’ve moved. Mel Martin's Copywriting Fascinations Lawrence Bernstein's Info Marketing Blog is an archive of copywriting classics. Top. “Writing bullets is the single-most important copywriting skill.” That’s according to Ken McCarthy, who is arguably THE most influential internet marketer of all time. Internal fascinations are pretty much identical to external, except they’re designed to persuade people to continue reading the post they’re already reading. Ludjon Roshi Updated April 11, 2022. Here are 51 copywriting examples to help you improve your copywriting. I’ll pull back the curtain and we’ll go through 51 different examples including Facebook ads, email ads, banners ads, billboards, newspaper ads, and more. Instead of laying out your product/service features in a boring, formulaic swamp of words — why not spice it up a bit, right? 11 Perfect Copywriting Examples For Beginners. It is the art of creatively mixing and publishing advertising words that when read, the audience will surely engage with the writer and the product being sold. Karen is a freelance San Francisco Bay Area copywriter that can help you get more sales, more leads, more subscribers and more awareness for your brand and business. He was so critical to Boardroom’s success, his name was kept a secret for fear he’d … Copywriting is closer to speaking than it is to English class. 13+ Best Expertnaire Products For 2022. The primary goal of writing fascinations is to intrigue readers with the copy and let them imagine the benefits of your solution. Bullet chunking. Some of these include: The “how to” bullet. One of the things that makes her so freakin’ good is her unique ability to combine finely-tuned intuition from years of experience with solid research. Direct Mental Movies 4. Copywriting Example #10: The Timeless Tagline. 1. Basecamp has been famous for using these kinds of emphatic copywriters in their website and copy that uses PAS: Problem, Agitation, Solution. Gymit’s Impactful Content Style. We’re now going to move into a whole new world. Direct Response copywriting started with long-form ads in newspapers and turned into long-form sales letters and magazines that were mailed to everyone’s homes. Lovingly known as “junk mail” it wasn’t long before these types of ads ended up on the internet. Information Business Machines at N25,000; APP CANVAS. While most of us like bullet points, scanners just love them. Brooklinen’s Example for Home Decoration. Copywriting Guide – Fascinations By: Michael Dunlop Topics: Making Money Online. Confidence. So no worries if that’s your reaction right now! Ever since, elite copywriters — from direct-mail master Gary Halbert to #email genius Ben Settle — have sworn by their effectiveness, reliability, and extreme versatility. For example, take a look at some copy from Bottom Line Secrets, a subscription periodical that promises insider information that makes your life easier. #Copywriting. The simplest and most natural way to lose weight is by this effortless two-minute exercise.”. It’s a go-to marketing tactic you’ve no doubt seen in advertising. Add a … If you own an online business, investing in copywriting should be the right thing to do. 7 Formulas for Fascination Bullets Use these formulas to: Capture and lead your prospect’s attention Build their curiosity Create fascination and desire. True story. GymIt ’s website and social media content is a good example of copy impressively representing a brand’s values while solving real problems that customers face. Micro-Content about copywriting and creativity. View Here: https://ift.tt/3jZTpWk Actions Curiosity. Even though many haven’t heard of him. I think the best way to attract clients and customers is by letting them know that you empathize with them, you are definitely just like them. WEBSITE COPY & DESIGN : EDDIE SHLEYNER. If it’s reducing cart abandonment by 15%, the ebook better live up to that promise and provide tips on how to do that. The Venn Diagram shows which associations are both able to communicate different emotions at the same time. If you own an online business, investing in copywriting should be the right thing to do. NOTE: The master of “Fascinations” was Mel Martin, a copywriter for Boardroom. Check out Denny Hatch’s book “Method Marketing” and his chapter on Martin’s style (which includes an entire sales letter written by Martin). Start with a problem that your prospect would like to solve or an outcome they’d like to achieve. Next, add how you solve it. Edit them ruthlessly. Copywriting formulas for bullet lists (or fascinations) You know what a bullet list is… but did you know that copywriters (especially in direct response) call bullets “fascinations”? Sales Headline Copywriting – Two Quick Steps to Success By Ronald A. Murphy The headline to a sales letter is like the doorway to a store. copywriting techniques that have, for the most part, withstood the test of time, I kept revisions to a minimum—deleting some extraneous text, cleaning up language, updating old data. Learning from the best in the business is an excellent option. Essentially, fascinations are bullet points. BarkBox’s Unique Web Content. A fascination refers to a copywriting technique where you create “special” bullet points so compelling and so benefit-driven that the reader simply cannot help but discover the answer. Statistics reveal that copywriters write more than 50% of all copies on the internet. Trello’s Copywriting for Project Management. It took me over two years to turn these ads up. Copywriting formulas for bullet lists (or fascinations) You know what a bullet list is… but did you know that copywriters (especially in direct response) call bullets “fascinations”? Extreme examples, but you get the idea. Extracting bullets out of compound sentences helps you drive home a point while also increasing the usability of your content. This shows how important copywriting has become over the years. After Gene Schwartz helped Marty Edelston lay the foundation for Boardroom, it was Mel Martin’s copywriting fascinations that turned it into a $100 million a year operation. In that regard, skim through multiple copies of the copywriting experts. Older. My talk’s title is even based on a quote by internet #marketing pioneer, Ken McCarthy: #Writing fascinations is the single most important copywriting skill,” he said. Here’s how… Begin with one of your benefits that solves a big problem or gives a positive result. Don’t use subheadings or run-on sentences with lots of commas. See how the masters did it--from Eugene Schwartz to Gary Halbert and more. It was a copy of the Screaming Eagle newsletter, published by Clayton Makepeace and Tony Flores. Their unique style of copywriting, where they communicate with their readers and prospects, is called “fascinations,” and is used a lot in their eye-catching, mesmerizing magalogs. Newer. Fascinations were a cornerstone of traditional direct response copywriting. #Copywriting. In short he’s a pretty accomplished direct marketing legend anyone with one wit of intelligence should listen to when he speaks. Kim Krause Schwalm shows you how to write intriguing fascinations and maximize their selling power in this Copywriting Velocity training module, including: - 27 fascination formulas that will help your bullets write themselves (plus examples of each type) - Why you should write lots of fascinations no matter what you're selling The Foreign Copywriting Initiative. In this post, I’ll share 17 of the best copywriting techniques you can use to boost your bottom line today … even if you’re not a good writer. Fascinations were a cornerstone of traditional direct response copywriting. Begin with one of your benefits that solves a big problem or gives a positive result. One of my favorites is the " greatest copywriter you’ve never heard of"--Mel Martin. May 6, 2022 - Explore Beperi's board "Script fascination", followed by 257 people on Pinterest. 4. Fascinations are a special type of bullet points — ones that are so compelling and so benefit-driven that the reader simply can’t help but discover the answer. The key to a fascination is dangling the benefit in a teasing manner, without actually giving away what it is. Fascinations were a cornerstone of traditional direct response copywriting. The purpose of both is to draw people in. Copywriting has the tough role of bringing a brand’s personality and values to life. Articulate’s B2B Copywriting Example. After Gene Schwartz helped Marty Edelston lay the foundation for Boardroom, it was Mel Martin’s copywriting fascinations that turned it into a $100 million a year operation. Appeal to Emotions 3. Instead of laying out your product/service features in a boring, formulaic swamp of words — why not spice it up a bit, right? In this course, you'll have a detailed, step by step explanation of classical hand-picked LeetCode Problems where you'll learn about the optimum ways to solve technical coding interview question.This is the course I wish I had when I was preparing myself for the interviews. Tell Stories 2. Core driver 2. * The secret to getting the very best price when selling your car. Kim Kraus Schwalm - Copywriting Velocity | 7.59 GB . Let’s invent a make-believe product to show you how fascinations work. We'll define curiosity as “the expectation of a relevant and valuable discovery.” See more ideas about hand lettering, lettering, lettering tutorial. Kim Kraus Schwalm - Copywriting Velocity | 7.59 GB In this complete virtual program, Kim reveals her own system for writing successful controls from start to finish. A list of fascinations usually heads an ad spot, because of course you want all those things. There is no area in copywriting that’ll pay you bigger dividends faster than crafting great bullets. Fascinations are a special type of bullet points — ones that are so compelling and so benefit-driven that the reader simply can’t help but discover the answer. The key to a fascination is dangling the benefit in a teasing manner, without actually giving away what it is. On Writing Killer Fascination Bullets One of the biggest “jumps” I made as a copywriter came from a single PDF. VERYGOODCOPY BLOG ART : EDDIE SHLEYNER. Create believable copy that people will love and respond to. 2. Keep reading for awesome copy examples from: Basecamp Rolls-Royce Innocent Drinks Ricola Volkswagen Hiut Denim Beachway Pepsodent RXBar Moz 1. Their unique style of copywriting, where they communicate with their readers and prospects, is called “fascinations,” and is used a lot in their eye-catching, mesmerizing magalogs. Master Fascinations VeryGoodCopy - Copywriting & Content Marketing. In the middle of the diagram, you find words which are expressing all emotions strongly are: fabulous, wellness, collaboration, embrace, talented. (Mel Martin) (A Tribute) by "Target Marketing"; Advertising, marketing, public relations Business Advertising copy Personalities Copy writers Appreciation Technical writers My subscribers wanted more so here goes. This particular action can be to press the buy button, fill out a contact form, subscribe to a webinar, and so on. But super swish and sexy ones. A list of fascinations usually heads an ad spot, because of course you want all those things. “How to rub your stomach away. Their content style perfectly matches with the required brand tone. Copywriting has grown to become a prominent part of online business. For example, take a look at some copy from Bottom Line Secrets, a subscription periodical that promises insider information that makes your life easier. How to write fascinating copy. fascinations. Speak Your Buyer’s Language 5. Yep that’s a quote directly from the man himself in Target Marketing. It’s an old copywriting term, meaning the intriguing elements or aspects of a product (or service, or free newsletter … you get the idea) that can be teased out and used to entice your audience. Essentially, fascinations are bullet points. Moosejaw’s Copywriting Example for Products. It’s a great technique for: Drawing people back into the copy they skimmed; Prompting the download of a free report; Causing the click of a link This was my first thought when I heard the term. Curiosity in Copywriting - Curiosity is the second of the 21 Persuasive Copywriting Techniques. Moosejaw Trello BarkBox Articulate Brooklinen Intrepid Travel Gymit Firebox Cards Against Humanity Nike Make Him Worship You. 330+ handpicked examples. Get your copy now Sell with words. Capture and lead your prospect’s attention. — — ... ⚈ Get access to 174 persuasion bullets (i.e., “fascinations”) written by copywriting legend, Gary Bencivenga ⚈ Complete this course in ~2 hours ⚈ Start reading instantly, for free, when you subscribe Copywriting is rearranging words to make things sell better. ALL RIGHTS RESERVED. Toyin Omotoso’s Sales & Marketing Package. The best way is actually by using Fascinations + Reminders. The job of a tagline is to sum up a key value proposition in a few succinct words. About the author. What the frick are fascinations? Great copywriting is really hard. Ludjon Roshi Updated April 11, 2022. Where appropriate, I’ve selectively and judiciously added important new copywriting techniques. Joanna is the best copywriter I’ve ever met, hands down. So the same process can be used for both of them. He was so critical to Boardroom’s success, his name was kept a secret for fear he’d be snatched up by another company. Broken-down. Here are the eleven best copywriting examples that could help you to write a web copy with a unique style. A great tagline is memorable (Nike: Just do it) and sets a brand apart from its competitors (Apple: Think different ). 7 3 Comments Like Comment Share LinkedIn; Facebook; Twitter; To view or add a comment, sign in. Bullet points are the bullet trains of copywriting. This was my first thought when I heard the term. That’s why we’re coming back with over 273 more words to use—this time broken into five categories: Loyalty. Those, my dear friend, are fascinations. 7 3 Comments Like Comment Share LinkedIn; Facebook; Twitter; To view or add a comment, sign in. An easy way to turn your own course content into sales messages that captivate readers and make them want to buy. Straight-to-the-point copywriting that grabs your attention and encourages you to take action. Good copywriting is hard. Copywriting has grown to become a prominent part of online business. 2️⃣ Master Fascinations: Learn how to write the most effective, reliable, and versatile sentence in copywriting — the “fascination” ... Get access to 174 persuasion bullets (i.e., fascinations) written by copywriting legend, Gary Bencivenga. ... Fascinations (including 27 fascination formulas), Offers & Closes, and a start-to-finish breakdown of an anti-aging supplement control, plus detailed slides of each presentation. “Writing bullets is the single-most important copywriting skill.” That’s according to Ken McCarthy, who is arguably THE most influential internet marketer of all time. This shows how important copywriting has become over the years. In this example, 'the public' is not the object of the fascination. Here’s how…. Mel was also known as the "secret weapon" of Boardroom Publications. And who better to learn from then Mel Martin. It’s an old copywriting term, meaning the intriguing elements or aspects of a product (or service, or free newsletter … you get the idea) that can be teased out and used to entice your audience. The course was awesome, I recommend showing it some love and asking for the gimme.” — — — Samuel Holston * Before you buy a house, STOP! COPYRIGHT 2013 - 2022. "The course was awesome..." “Thanks for sharing, Eddie — just finished it! Writing powerful bullets and fascinations (core copywriting skill) by Roy Furr I’m opening up the mailbox and answering YOUR questions! Know your customer’s pain points — and how you solve them (Basecamp) A fascination is a copywriting technique for creating points that make your readers so intrigued (fascinated!) The goal is to make the bullets quick and easy to read. Whether you are new to copywriting or you’ve got some experience under your belt, you’re sure to learn something. Master Fascinations: The Single Most Important Copywriting Skill A free micro-course designed to compliment Eddie’s Drift RevGrowth session. It’s a great technique for: Drawing people back into the copy they skimmed; Prompting the download of a free report; Causing the click of a link A fascination refers to a copywriting technique where you create “special” bullet points so compelling and so benefit-driven that the reader simply cannot help but discover the answer. Writing a fascination is a lot like writing headline or teaser copy that is intended to stir the reader’s curiosity. The more scannable the text, the faster it is to whoosh through. Add a generous amount of instant gratification. Create fascination and desire. We would like to show you a description here but the site won’t allow us. Browse Random Copies on the Web. Anger. So no worries if that’s your reaction right now! Welcome to "LeetCode in Java: Algorithms Coding Interview Questions" course! 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